
Hockey stick
Hockey stick represents a sudden growth followed by a long period of steady growth.
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Heat map
Heat map is a data visualization technique that displays visual cues in different colors.
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Monetization
“Monetization is the action or process of earning revenue from an asset, business, etc.”
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Visionary
Visionary is a person that can envision the future.
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Option pool
An option pool is an equity incentive for early investors or employees of a startup.
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Focus group
A focus group is a research technique applied with the aim to collect data through group interaction.
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Machine learning
Machine learning is the study of computer programs that use algorithms and statistical models to learn through analysing data and drawing patterns from it.
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Interaction design
Interaction design, also known as IxD, refers to the act of designing interactive digital products and services.
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Network effect
Network effect is a concept based on the value that users get with every new user joining a service providing network or a marketplace.
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Acqui-hire
Acqui-hiring is a notion used to describe the process of acquiring a company to recruit their employees rather than to control their product.
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Blue ocean
Blue Ocean is a concept that is used to describe a new, unexploited market with little to no competition or any obstacles that would stifle growth and innovation.
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B2B
B2B (business-to-business) is a business model that allows transactions between businesses.
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Sweat equity
Sweat equity is a company’s stakeholders’ contribution towards the business in the form of non-paid labour. Also referred to as “stock for services”or “equity compensation”, this model enables founders to receive the expertise and services they need by signing off a portion of their company.
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Design thinking
“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success."
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Accelerator
An accelerator is a support programme for early-stage businesses that offers financial support, as well as training and mentorship.
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Agile development
Can you name 12 core principles that most of the various agile methods have in common?
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Full-stack developer
Full stack developer is a software developer who mastered a variety of skills and is able to use these skills to build a product independently. Typically that means they are skilled in both frontend and backend web development, while also working with databases, servers and clients.
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Feature bloat
Feature bloat is a concept that describes incorporating too many features and functionalities into a product. Overloading a product with all the extra features, makes it unable to perform its core function.
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Go-to market
Go-to market (GTM) is a step-by-step plan or a strategy where businesses use their resources (both inside and outside) to deliver their unique value proposition and gain competitive advantage.
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Empathy map
Empathy maps are a great way to get to know your users.
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Rapid experimentation
Is rapid experimentation the right approach for your project or business?
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Tech debt
What consequences can compromises in tech development have for a company?
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Early adopter
Early adopter is a concept within the sociological model of Technology Adoption Curve that aims to describe how prone different segments of the population are towards embracing a new technology.
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Runway
Not as glamorous as planes and supermodels, but still a very important track in the livelihood of any startup.
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Elevator pitch
If you only had 30 seconds, would you be able to present your idea or a product?
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Buyer persona
A buyer persona is a semi-fictional, researched-based representation of an ideal customer or target audience. It is not a real customer, but a profile depicting all the characteristics of an ideal, potential customer.
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Burn rate
What is a burn rate? How can you calculate it? What type of burn rate are investors interested in?
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Angel investor
Promising businesses often need a boost in which case they turn to angel investors.
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Crowdfunding
Crowdfunding is an investment strategy whereby the investee aims to receive investments from a large number of individuals, rather than a smaller group of higher-stake investors.
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Problem-founder fit
Problem-founder fit is a concept inspired by Paul Graham’s blog “How to get startup ideas?” that goes agains the conventional wisdom of relying on industry experience when assessing founder’s chances of success with a new venture.
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Exit
The method by which a venture capitalist or business owner intends to get out of an investment that he or she has made in the past. In other words, the exit strategy is a way of “cashing out” an investment.
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Wizard of OZ MVP
A customer validation technique, one of high-fidelity types of MVPs, whereby the product team builds an illusion of a product but with key functionality carried out by a human (or 3rd party service), in order to validate it with real customers at low-cost and high velocity.
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Value proposition
A value proposition tells your customers why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.
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